About Us

About Goody Paws®

Where every paw deserves a goody!®

Some brands you discover. Some brands feel like destiny. For Laurie, Goody Paws® was both.

Our Story, Where It All Began

Goody Paws® was founded in 2017 with a simple belief, that every dog deserves accessories that are as fun, colourful, and special as they are. What started at local markets quickly grew into something much bigger. Goody Paws® went on to be featured in John Lewis, building a reputation for vibrant designs, quality products, and a genuine love of dogs that customers recognised immediately.

At the heart of it all was always the same thing celebrating the incredible bond between dogs and the people who love them.

A New Chapter, 2024

In 2024, Goody Paws® entered an exciting new chapter when Laurie became its proud new owner.

For Laurie, this was not just a business decision. It was personal. Dogs have always been at the centre of her life, bringing joy, love, and the kind of companionship that is impossible to explain to anyone who has not experienced it. Her three dogs Fluffy, Bean, and Autumn are the inspiration behind everything she does.

What made the story even more special was that Laurie had actually been a Goody Paws® rep before she took ownership of the brand. She had already fallen in love with the products, the community, and the ethos. Taking the reins felt like destiny.

What We Have Built Since

When Laurie took ownership in 2024 she did not just take over a business, she rebuilt one.

She created the brand's now iconic slogan Where every paw deserves a goody!® from scratch. Before 2024 there was no slogan. Laurie wrote it, owned it, and registered it as a trademark. It is now the phrase that thousands of dog owners associate with the brand they love.

The Goody Paws® name itself is now a registered trademark. Designs are registered. The brand has been completely rebranded with a new logo and identity that reflects the quality and personality of everything we stand for.

Social media has grown from under 5,000 followers to nearly 10,000 an engaged, passionate community of dog lovers who genuinely care about this brand.

New collections have launched. A new ambassador team has been built. The website has been completely rebuilt from the ground up. And through it all, the thing that has never changed is the love of colour, fun, and quality that Goody Paws® was built on in 2017.

We paid to build something that lasts. And we are just getting started.

Meet the Team

Laurie, Director and Chief Dog Lover 🐾

The creative force behind everything Goody Paws®. Dog owner, content creator, and small business owner, Laurie understands exactly what dog owners want because she is one. She is also the creator of Fluffy's Fab World and Fluffy's Fab Blog, where she has shared tips, stories, and real life with dogs for years.

Every Goody Paws® decision starts with one question would Fluffy, Bean and Autumn actually wear this?

Fluffy, The Boss 👑

The original. The icon. The dog who started it all. Fluffy is the calm, elegant, quietly authoritative presence at the heart of everything. She takes her role as Chief Inspiration Officer very seriously.

Bean, The Character 🎭

The one who steals every scene without even trying. Bean brings the energy, the comedy, and the moments that make people stop scrolling. Life at Goody Paws® would be significantly quieter without her. Nobody wants that.

Autumn, The New Girl 🌟

The newest addition and already completely beloved. Autumn arrived and immediately made herself at home in front of the camera and in everyone's hearts.

Our Promise

Every Goody Paws® product is designed to make your dog's walks safer, more comfortable, and more stylish. We stand behind everything we sell, which is why we offer 30-day easy returns and customer service from a real person who genuinely cares.

If something is not right, we make it right. Every time.

We are not a faceless warehouse. We are a small, passionate, dog-run family business based in Yorkshire. When you contact us, you speak to someone who loves dogs as much as you do.

Our Collections

Every Goody Paws® collection is designed as a complete matching set, harness, collar, lead, bow tie, sailor bow, poop bag dispenser, and bandana, all in the same design so your dog can be fully coordinated from nose to tail.

From bold football prints to beautiful florals, classic tartans to playful seasonal designs there is a Goody Paws® collection for every dog and every personality.

We also stock JEKCA,  intricate dog breed figurines made from interlocking bricks. The perfect gift for any dog lover.

Join Our Community

The Goody Paws® community is one of our greatest joys. Our Family Reps, our Photo Circle community, and every customer who has ever tagged us @goodypaws are part of something bigger than just a shop. They are part of a family of dog lovers who celebrate every adventure, every muddy walk, and every moment of joy that comes with sharing your life with a dog.

We would love you to be part of it.

📍 Based in Yorkshire, England
📧 Email: info@goodypaws.co.uk
📸 Social Media: @goodypaws
🐾 Fluffy's Fab World: @fluffysfabworld

Goody Paws® is a registered trademark.
Where every paw deserves a goody!® is a registered trademark.
© Goody Paws Ltd